E-Commerce SEO

Results-driven eCommerce SEO solutions that are guaranteed to increase conversions and make your product listings look better 

Why You Need
E-Commerce SEO

E-Commerce SEO involves continually optimizing your online store for search engines. This service ensures your products remain prominently visible, attracts a targeted audience, and consistently outperforms competitors. Stay ahead of your e-commerce competitors with ongoing SEO updates.

Having regular SEO updates is crucial for your business’ revenue line. Our team will continuously ensure that your website is optimized and up-to-date every month for higher search rankings and conversions.

Ecommerce SEO Service

Martin Bates

I am happy to say that I have been working with Kherk Roldan SEO for a little over a year now, and I have never been disappointed. They are a white label SEO company, which means that they provide all the services required to increase website traffic using Search Engine Optimization. My website now receives more traffic than ever before, and my conversion rates have also increased significantly. I would highly recommend Kherk Roldan SEO to anyone looking to improve their online presence.

Justin Brown

Our team is immensely grateful for the outstanding contributions of Kherk Roldan and his team to the success of our cloud stack project. We are truly impressed with the results and extend our heartfelt appreciation for your dedication and hard work. Furthermore, we’re thrilled to announce that we have received our first lead through this site, which is exciting news and a testament to your exceptional performance. Overall, we are incredibly thankful to have such a dedicated and capable team on board.

Pricing for E-Commerce SEO


$700 / month

Get 40-60% OFF Reseller Promo

For every 5 projects/clients you get us, enjoy a 40% discount. Reach up to 10 projects/clients  for a 50% discount, and get 15 clients for a 60% discount. It’s our way of rewarding your commitment to long-term success.

How It Works


The checkout process is simple. You simply need to pay for your order, select the right quantity, and fill out the information requested.


Let our team of SEO experts handle your needs and requirements. We will have a transparent approval process so you can assure the work quality.


We are all about producing top results. Our project manager will be sending regular updates so you are updated on our progress.

Why Choose Our Content Silo Creation

Why Should E-Commerce SEO Be Done Monthly?

Monthly E-Commerce SEO is essential because the e-commerce landscape is dynamic, and search engines regularly update their algorithms. Consistent optimization ensures that your online store adapts to these changes, maintains competitiveness, and sustains visibility in search results.

How Long Before I Can Expect to See Results with Monthly E-Commerce SEO?

Results can vary based on various factors, including the current state of your website, the competitiveness of your industry, and the specific goals of your SEO strategy. While improvements may be noticed in the first few months, significant and lasting results often take a bit more time to materialize.

Will E-Commerce SEO Lead to Increased Conversions?

Yes, effective E-Commerce SEO is designed not only to enhance visibility but also to optimize your product pages, improve user experience, and target relevant audiences. These optimizations contribute to increased visibility and can lead to improved conversion rates over time.

Which Is Better for E-Commerce SEO: Shopify or WordPress?

The choice between Shopify and WordPress for E-Commerce SEO depends on various factors, including your specific business needs, technical requirements, and the level of customization desired. Both platforms offer SEO-friendly features, but the best fit will be determined by your unique goals and preferences.

Want a sneak peek?

What Makes Us Your Top Choice?


We optimize your product pages for maximum visibility and conversion potential, ensuring that each page is strategically crafted to meet both user and search engine expectations.


Our team will secure high-quality backlinks to enhance the authority of your e-commerce site, resulting in increased visibility in search results.


Enhance your website’s authority, trustworthiness, and overall reputation and gain improved credibility with existing and potential customers


Our Monthly E-Commerce SEO in the Philippines is designed to maximize your returns by attracting more qualified traffic, improving conversions.


We focus on optimizing your website for relevant keywords, improving rankings, and driving targeted traffic to your online store.


Enhance brand recognition by consistently optimizing your e-commerce site to appear prominently in search results.

Frequently Asked Questions

How does E-Commerce SEO contribute to improved conversion rates?

By optimizing product pages, improving user experience, and ensuring your site ranks higher in relevant searches, Monthly E-Commerce SEO can lead to increased visibility and conversions over time.

Do you optimize for mobile?

Yes, mobile optimization is a crucial aspect of our service. We ensure that your e-commerce site is fully optimized for mobile users, considering the growing trend of mobile shopping.

What happens if my product catalog undergoes significant changes?

If there are substantial changes to your product catalog, our service includes adapting the SEO strategy accordingly. We conduct regular reviews to align with updates to your products, ensuring ongoing optimization.

Can you help with international e-commerce expansion?

Absolutely, our service is adaptable for international expansion. We can tailor the strategy to target specific regions and optimize your e-commerce site for global visibility.

Our team is dedicated to staying informed about the latest e-commerce SEO trends, algorithm updates, and industry best practices. This commitment ensures that our strategies remain current and effective.

Can I whitelabel this service?

Yes, simply select the whitelabel option upon checkout. You can also check out our Whitelabel SEO service page for more information.

Will Monthly E-Commerce SEO interfere with my website's day-to-day operations?

No, our approach is designed to minimize disruptions to your daily operations. We work behind the scenes to optimize your e-commerce site, allowing you to focus on managing and growing your online business.

Does this include blog writing?

Yes, this service includes 5 expertly written blog articles at 1,500 words each.

Yes, we provide you with three (3) niche relevant backlinks each month.

How will I know if my campaign is generating any results?

We will be providing you with a comprehensive report every month so you can track and monitor relevant KPIs.

Do you have a done-for-you service where I can just set a monthly budget and your team of expert just handles the rest?

Absolutely! We offer Customized Done-for-You Link Building Service.

Just let us know your budget and we’ll work out the rest based on our available links.

Each month, we’ll use all types of links available to us and build based on our analysis.

All our links are permanent and will remain up even when you cancel your subscription.

Ecommerce SEO Guide: How to generate 10k + Sales

Who knew that online shopping could have such allure? I mean in less than three clicks you can buy those sneakers you’ve been eyeing on. Since the invention of Ecommerce in the ’90s, online shopping or Ecommerce has been limited to online goliaths Amazon and eBay. But now, we have so many leading Ecommerce platforms that sell products and draws in thousands upon thousands of traffic every day.

The ever fast and dramatic changes in Information Technology History in last few decades has given life to the concept of marketing, where the buyer and seller do not see each other face to face nor see the goods physically, rather the entire ordeal is being carried out with the help of ‘online’ communication. The entire deal is carried out with the help of a computer – telecommunication and networking with associated hardware.

In today’s emerging global economy, e-commerce and e-business have already become a powerful mark in business strategy and a strong catalyst for economic development.

Do you want to pages on your site on the top pages of Google searches? Well looks like its time you find the right definitive blog post to help you in your journey to finding the best Ecommerce SEO Strategy.

So if you are in a pinch in looking for the perfect, ultimate Ecommerce SEO Basic look no more! Simply put, this post will help you elevate your SEO success and business on a whole new level. So buckle up, because you are in for a long ride.

It’s time to get started on these SEO strategies!

Is SEO important for Ecommerce?

Let’s get to know what is what!

By definition Ecommerce or Electronic Commerce is the process of selling or buying a product on online services or over the internet. While Ecommerce Search Engine Optimization is where you make optimizations that help boost your site’s overall performance. But wait! Isn’t SEO and Ecommerce SEO the same?

Well, they are but not to the extent where they are completely identical. Ecommerce SEO is SEO that is tailored for Ecommerce Stores / Ecommerce websites, meaning that it may not apply to other types of websites. Where SEO on the other hand is where it can be applied to different types or categories of online business.

Simply said, Ecommerce does still follow the principles of a typical SEO, but the only difference that it has is that it heavily revolves around Ecommerce businesses.

And since we are on the topic of Ecommerce SEO, I’m pretty sure that it has crossed over your mind once or twice. Unlike other online marketing techniques, E commerce SEO provides better, long-lasting results that are affordable or really, for free. And honestly, who doesn’t want that? You can get so much out of this compared to other content marketing strategies.

And honestly, you can end up on the first few pages on the engine results. Let’s take a look at the:

Benefits of Ecommerce SEO

  1. It increases your site’s visibility or exposure on the net, meaning that most people will most likely find your site in less than three clicks.
  2. Rank higher for keywords that matters or has relevance to your business.
  3. Longer-lasting results and autonomous work is done for you.
  4. Affordable compared to having to pay for ads constantly.
  5. Improves user-friendly experience.

While those are some of the most notable results that Ecommerce SEO can give you, it still has a lot to offer.

But of course, behind every successful SEO campaign, is a well-rounded plan. This is why you prime your website for optimization, i.e. by adhering to a Structured Approach, definitely helps in assessing what your site needs in, and what it excels at and what it doesn’t excel at.

How can I do online SEO?

Setting Up!

Google Analytics

Why should you care?

Google Analytics is an SEO tool that is provided by Google that tracks and records your site’s overall performance, from the effectiveness of your online marketing strategies down to the user experience. It provides you with information about your site, allowing you to see what’s working or what’s not, essentially helping you make your website the best that it can be. Surely, you do have to set one up, but after that, you’re pretty much free to do whatever you want with it. A bonus is that you get to choose which metrics to track, so if you’re someone who’s pretty much serious when it comes to Organic research, well, props to you then.

Google Webmaster Tool

And that’s not all, Google also has another app called Google Webmaster Tool that helps you show how Google sees the presence of your website, whether it’s high quality or not, and how it optimizes its presence in the search results. It also allows you to make any adjustments or fixes to your pages on your site, blog post, link building, backlink, and any technical errors that you can find. The same with Google Analytics, it only takes a minute to set one up, and the benefit that it provides is more than enough help.

The Technical Side of things

Technical SEO

By definition, Technical SEO is optimizations or steps that involve your site’s pages, server, website design, and overall site structure. The primary objective whenever you are looking forward to performing Technical SEO, is that you please both the search engines and also those crawlers. In SEO, you make sure that you make the most out of everything, this compared to Social Media gives you an edge to how much Organic traffic you can be receiving on a monthly, daily, or yearly basis.

Although there are precautions that you can take to ensure maximum Technical SEO effectiveness:

  1. Reviewing your Site Structure
  2. Optimizing your URL Structure
  3. Utilizing SSL or Secure Sockets Layer
  4. Ensure that your site is Mobile-user Friendly
  5. Considering your page’s speed or Site speed
  6. Comb through your pages to see any Duplicate Content
  7. Search for any unrelated or related products page and any pages that may have a broken redirection, make sure that you take your time in doing so because you don’t want to end up losing any organic traffic.
  8. Registering your Ecommerce website with Ecommerce SEO tools

That said while we are on the topic of Technical SEO, let’s dive into Keyword Research Process.

Internal Link

By definition, Internal Links are those links from the same domain that hops on different pages of said domain. Most commonly, they are for navigation purposes.

  1. Allows users to navigate through your website
  2. Helps establish information in a Hierarchical form
  3. They aid in spreading ranking power among websites


In essence, Internal Links acts as bridges from one page to another, it is what allows those Google search engine Crawlers to move from one page to another, essentially making it a whole lot easier for them to crawl around your website. A lot of rookie mistakes that I see people make is that they bury their main link, so by doing that you are inhibiting the crawler’s ability to navigate your site, and might end up only skimming through random pages.

Advanced Link Building

As your site develops more and more, so does your intricate web of links. Moreover, you can start on instilling aggressive and more complicated link building to really juice out those percentages of visitors.

It is vital that you know what makes a Good Link, so here we are:

  1. A good link always comes from a High Quality, trusted domain. And usually, these are the types of links that are much harder to get.
  2. It comes from a website that is very similar to yours
  3. It does not have the nofollow tag
  4. Appears in the main body of a page
Natural Link Building

Natural Link Building happens when another website owner or blogger, decides to link your site into one of their articles or posts because they see your site as credible and helpful, in short, they like your site. And by now I guess you can say that this happens ‘naturally’.

Black hat Link Building

These links are those that are part of an exchange scheme or are paid, typically you’d want to avoid this kind of link.

User Sitemap

A User Sitemap refers to the page of a website that shows all the important pages and contents to bot the user and search engine. However, a lot of people wonder whether having a site map is a good practice or not. Truth is, even small sites can survive without sitemaps but what about sites that are on a grander scale? However, every website will eventually need one.

Sitemaps can be visual or text-based, however, they must show how the contents are connected to one another. While you may choose either of two, each has its own benefit, still, a major benefit that sitemaps have is way beyond their intended intention.

Optimized for Mobile

Who knew that so many things can go wrong when it comes to Mobile Devices? Well, this is because we are always looking at the perspective of a laptop or a computer. Simply said, we didn’t care enough that we forgot about mobile devices. Phone usage has only been skyrocketing since its invention in the 2000s, and with that, so did the importance of SEO for mobile.

You don’t want to ward off any kind of potential customer regardless of what device they are using, which is why SEO for mobile was invented to make sure that even in tiny screens, they can see what goes in and out of SEO. One notable thing that I have noticed however is the rise of the quality of mobile-compatible services/sites.


In today’s rapidly changing Market and SEO landscape, the ability to make effective data-driven decisions is crucial to E commerce site. That is why before you do any SEO work, research is often the first step that allows you to avoid bad keywords and bad business tactics.

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What is Keyword Research Process?

Now many areas can be associated with the Keyword research process, it is important to understand that you have to focus on google keyword or keyword ideas that are highly relevant to your Ecommerce site.

Keyword Research

Among other processing factors in SEO, Keyword Research is one of the most vital and important step processes in SEO. By definition, Keyword Research is the act in which you are searching and analyzing words that people use in a daily basis on Search Engines like Google, Internet Explorer, Opera, Safari, etc. And the data that you can get from this, allows you to find and build an effective marketing strategy that makes your page rank higher and appear on the first page of the SERPs.

But since Keyword Research also affects other SEO factors, it is usually done first.

How do I get into it?

Well, of course, you have to take into account all the other external and internal aspects of SEO, especially when you plan on doing SEO Audit in preparation for Technical SEO.


You just can’t proceed to execute your idea when you don’t even have an objective in the first place. As always, your primary goal is to produce Sales. And most of the time, good quality Organic Traffic won’t suffice, so you’ll also end up looking for those high-converted, targeted traffic.

Discovering Keywords

You might have a few keywords in mind already that you want to rank for. And that’s a really good start, find keywords that have strong relevance to the product/products that you are selling. In the process of discovering keywords, you’ll most definitely notice that the search volume of other like keywords can vary like crazy. So while you’re on the lookout for high ranking competitive keywords, don’t forget to target low ranking less competitive keywords as well, it some cases it can be advantageous because it has less competition.

Long tail Keywords

As much as you are tempted to rank for those keywords that have over thousand and thousands of searches, you might end up attracting users whose intent does not match the content you provide, as you used a “broad” or general keyword. Simply put, you don’t know whether you are satisfying their intent that is when Long Tail keywords come into play. Long Tail Keywords compared to regular keywords, are more specific and are more intentional, and that also helps you narrow down your Target Market especially if you have a very unique niche store, Hint: You can use Google keyword planner to find your target keywords.

What keywords you should be using

Keywords can vary depending on the type of business you are currently pursuing. In this case, Ecommerce keyword research commercial keywords do offer promising results when it comes to ranking. However, with General Keywords, users are more likely to use a broad term looking for a particular brand, site, information, or are just looking to complete a specific action. With this in mind, you want to consider the possibilities or the Searcher’s intent behind their keywords, whether they are on the lookout for something or just want pure information.

  1. Informational – These types of search intent are usually used by people whenever they are looking for information, usually it is in the form of a question but not always.
  2. Navigational – The user is looking for a particular brand or site, this happens when the user knows that what they’re looking for exists, but are unsure or doesn’t know the URL.
  3. Commercial – Usually in a selling or buying situation, the customer wants to see reviews, testimonials, and details about a certain product.
  4. Transactional– When the user is ready to purchase what they want, they then lookup for sites that sell the desired item that they want to purchase.

Satisfying searcher’s intent not only pleases those users who found what they needed on your site but also helps in raising your page’s ranking, it also makes it easier for you to find your target keyword that are relevant to your e commerce business. So in short, to make more sales, you need to satisfy that searcher intent.

Below are some examples of the different kinds of modifiers and their search intent:

So how do you find them?

Your main focus should be on considering their intent behind their search. By doing so, you are already anticipating what their next action would be, are they going to buy a product or are they just browsing through the net? Especially when people use high ranking and competitive one-word head keyword, it can really throw some websites off because they are not 100% sure of what their intent is.

Content Marketing

Create content that your audience loves!

Aside from other on or off-page activities you can do for your business, you can always look up to creating content and blog posts that your target audience loves to read or watch!

Social Media

I’m pretty sure that you have thought of using social media to promote brand awareness and your products so why not? By establishing your site in Social Media, there’s a good chance that people would come around to know your brand, and that positively impact your rankings in the SERPs. This is because building your social media presence helps create site authority, as well as gaining additional backlinks from other sites or in contents.


There are a lot of influencers and bloggers especially around this time, so why not partner up with them? It’s pretty simple, since they have obviously, huge followings on their social media, they can easily help you grow your site’s presence and also gain new more link juice. Now you can do this in a myriad of ways but some of the most common ones are sending free products to be reviewed, or just simply contacting them via email address.

Video Content

A lot of the time, people usually look up to videos that feature your products in it so that they could decide whether they should buy it or not. Video content plays a huge role in your user’s purchasing decision.

Here are a few tips when you are producing a product video:

  1. Keep it short and sweet, you don’t want to bore out your users, if any, at least try to keep your video under one minute.
  2. Keep it simple to the max, no need to add those shiny flashing filters, you want to show to your consumers the real deal.
  3. Don’t be an amateur and hire a professional. No matter where you look at it, there will always be a huge difference between a professional and a non-professional, so leave it to them.

A lot of people would say that this is only a waste of time. However, successful blog content can elevate the development of an online store and also become a huge major factor in guaranteeing longterm success. Regardless, you can blog about your product ( or you can blog about your brand ). Blogging helps you depend less on paid advertising and also helps add new content to your site, which makes it seems that you are actively maintaining your site.

Let’s have a look at your site

One mistake that you’ll see can happen to any e commerce stores, is that they tend to overlook their own site. Even the smallest on-site issue can cost you your entire SEO strategy to collapse, so it’s always a good rule of thumb to follow.

Here are a few measures that you can take when you decide to audit your site:

Pinpoint any problems you find

You can use any SEO tools that specialize in scanning your website for any technical issues from an SEO perspective. Doing so makes it easier for you to find and summarize any data including errors, especially if you have a large Ecommerce business.

That said, here is a list of issues that must be dealt right away:

  1. Pages that are not properly redirected, i.e 301, 302, and 404 pages.
  2. Duplicate contents ( product page, category page, page authority, home page and etc. )
  3. Improperly optimized Meta titles, headers, content and etc.

You are SPEED

Every second count! You don’t want your users to be stranded on a loading page that will take ages to complete. Users will not wait for slow websites, which is why they’ll usually just find another website that loads faster, which is more likely to be a competitor. So you really want to make things light enough for the average consumer’s device, to load faster. ( More details about page load speed will be covered along the course of this guide )

Optimize those Keywords!

As I have mentioned above, keywords can really help push your site to the front pages of Search Engine Results. Which why the way you optimize your Keywords can greatly affect your site’s current standings. So as much as possible try to use or implement your keywords in strategic locations such as your:

  1. Headers
  2. Page Titles
  3. Contents
  4. Images ALT text
  5. URLs
  6. Meta Descriptions

These are only some places where you can easily fit in your keywords, but try to put them in other strategic locations.

Social Media Share Buttons

It’s common knowledge that you have to be active on your social media for your business, however, is it necessary to have social media share buttons on your product? Simply YES! Those buttons will give you free potential promotion on social media platforms, however, it is not directly related to your rankings in the SERPs, it still helps with brand awareness and product promotion.

There have been studies that people are most likely to buy products that they have personally shard themselves o social media.

Site Structure

By definition, a Site structure refers to how you organize your site’s content. Any normal website is often composed of several pages or categories that serve different purposes. And compared to other components of a website, this is the most actionable part of your SEO strategy. Which means you have to make the most of it, especially since it has a direct influence

site structure
As your Site grows so does its structure

Overtime when your site grows larger and larger, the same goes to the content that you’ve put in your site. And since you’re putting more effort into creating new content and blog posts to accommodate your ever-growing business, it’ll start to clutter, and you don’t want that. You want your site to stay as neat and organized as possible, that way incoming visitors and the Search engine, can still navigate through your site without getting confused.

Certainly, you don’t want Google to get lost now, do you?

Here are three primary reasons why your Site Structure matters:

  1. Your Site Structure acts as a guide for Google. The way how you structure your site also determines how well Google can navigate through it. Obviously, if you keep things simple and easy to understand, the Google Search Engine won’t have a hard time navigating through your site.
  2. Competition. As I have said before, you want to keep your content well organized and neat. The reason for that being to avoid any of your contents to clash with another one. Without a decent structure, you’ll basically be competing with yourself for high rankings since all of your content will be vying for Google’s attention, it’ll only confuse Google and will end up ranking content that you don’t particularly favor. That is why, you order your content by importance, that way Google can at least tell which content you want to rank high.
  3. User Experience. Users love sites that are easy to navigate through and are easy to understand. That being said, having a well-designed Site Structure will lead to more sales, conversion, and revenues for your E commerce website, with the added benefit of increased User Experience.


SEO As you can tell from its name already, you think of making improvements to your site’s on-page content, this includes, your blog posts, product information, category pages, and your site architecture. That said, when you are a business owner, you have total control of technical issues and the quality of your content. That is why you make sure that also note which or what strategies work the best for your site when optimizing.

Onpage SEO
Important ranking factors of On-Page SEO

Title Tag

By definition, the Title Tag is an HTML element that specifies the title of a web page or site. These are usually displayed on the SERPs ( Search Engine Result Pages ) as clickable links that redirect users to the site’s website. In short, Title tags play a critical and important role in E commerce sites and SEO world alike.

title tags

Meta Descriptions

This is the text found underneath the Title Tag and is also the one that provides information or description about the said website. Meta description along with the other On-Page SEO factors can have a huge influence on Click-through-rates and can greatly help you earn more traffic and more sales.

meta description


Having a well-written headline can greatly affect your site’s rate of organic traffic. This might seem basic or something that you just skip out, but trust me when I say that you’ll be seeing more and more search volumes.

headline optimization

SEO Writing

Simply put, SEO writing refers to the process of creating and optimizing content that proves to be suitable to both Users and the Search Engine. Again, the primary role is to attain a ranking in the SERPs, which is why you should understand what pleases both the users and the search engine.

Moreover, SEO writing is more than just finding long-tail keywords or references and then mashing them up with text or keyword optimization that aren’t even relevant to your page.

Content Details

You also want to consider how much content you want to write, you don’t want to be accidentally writing a medical book. Find out which content length is suitable to the audience that you cater to and most importantly it depends on what you write about. Personally, anything about the 1000 mark is good SEO practice. As long as you don’t confuse your readers and the search engine, you’ll be having backlinks in no time.

Content SEO Writing

Image Optimization

Nothing ruins a perfect SEO campaign, well unless you have low-quality product images, that may not be the way to go. Images play a major role in your online business because it is what helps your users and potential customers not only know what you’re advertising but also see it. First impressions count a lot in SEO! Having well-optimized images not only affects your user’s experience but also affects your search engine rankings in Google and other Image Search Engine.

And I’m not holding back when I say that just because you spent a lot of money doing a photoshoot, won’t mean that you don’t have to optimize your photos, no, that’s not how it works. Unless you properly utilized the image’s ALT tags, then you’ll never have a photo that’ll appear in the Search Engine Result Page.

So you might not want to skimp out on this one, and besides, it can also a direct influence on your conversion rates. So you better start on taking those picture-perfect photos, and also some optimization too.

image optimization

User Engagement

User engagement is usually the indication that users enjoy their time surfing and interacting with your website. Therefore having good User engagement just shows the degree of how much users takes a liking to your site, and is just a positive indicator that your site is not only user friendly but also satisfied their search intent.

That is why, with On-Page SEO, you can make adjustments and improvements to your site to make sure instead of rejecting the search engine and valuable users, you instead welcome them to your site. With the use of an effective strategy, you can make your content more appealing making your customers come back for more. Simply said, if you have a good website, buggered with good high-quality content, then, users will more likely click your site.


Off-Page SEO

The off-page elements of your site can become your greatest asset to success. That is because there are so many activities that you can do off-page that help drive in more traffic, and builds your site’s credibility, authority, and trust among Search Engines.

At its core, Off-Page SEO helps Search Engines understand how your site stands in the world of social media marketing and social bookmarking.

Below are some of several examples of activities that you can do off-page that helps contribute to the amount of traffic you receive:

  1. Link Building. The more high-quality and good domain authority that you get will often correlate to your site’s authority and dominance in the search engines.
  2. Social Media Marketing. I have already covered this topic already however, I want to emphasize that social media is a powerful tool when it comes to publicizing or promoting your brand. Simply because compared to other tactics, social media marketing usually focuses on your entire site’s presence. That being said, if you have a good social media presence, then there’s no doubt when you’ll be receiving more links than usual.
  3. Content Marketing. Another way for you to gain more brand awareness and gain quality links is by doing content marketing. By creating articles, posts, and blogs, can attract interested users to your site. And in addition, Content Marketing along with Link building can easily get you to earn quality links.

How to optimize your Shop Structure

Like others, how your site is structured also plays a major role. You have to make sure that your website is structured in a way where it can be easily navigated through, simple and convenient enough for both users and search engines. This matters a lot especially to Online Stores that has 1,000 pages, and as much as possible you want to have a solid structure so that users can find what they are looking for in less than three clicks.

Product Pages

Your product pages are what defines your site’s future, so of course, you’ll have to work out those blood, sweat, and tears. It is where all those magical sales happen, and surely you don’t want to miss out on that.

  1. What makes a Good Product Page. Have a great title! Put in descriptions about the product that you are selling. Especially with the description, take your time with it, you want to have your description to be as unique as possible so don’t skimp out on that product description!
  2. Product Name. This is what will be displayed in your URL or Page Title, so make the most out of it. You can add common or general terms on your product ( although it can vary from business to business )
  3. Have an inviting Meta Description. Good products come with quality descriptions, the kind of description where they also show you the terms of service. However, you can follow any template of Meta Description as much as you want, but ideally, you want your content to be unique. It’s also a good idea to make sure that you optimize your Product Descriptions as well.
  4. High-Quality Images & Videos. Of course, you can’t forget that! It helps a lot with visual searches, and also with Google Image Search.

Page Design

There are certain factors in your webpage design that also plays a role when you are ranking. For instance, when you have too many graphics that it covers up your seed Keyword, Google Search Engines will have a much more difficult time trying to find that keyword list. Also try to keep an eye on your Page Layout as well, since Google likes Traditional layouts where it’s like Title, Header, Description, and Body so that it’ll be easier for them to crawl through your site without any complications. However as time goes on, Google becomes much pickier when it comes to page readability, however, as long as you keep highlighting the most prominent part of any of your pages or content, you’re pretty much fine.

Unique Content

One thing that can set your site apart from the rest of the competition is unique content. Notice how many times I have emphasized that having unique content can really make your content pop. And you want that element especially when you have users come to visit and read through your site.

Customer Reviews

You can’t forget about this! This is what helps build that customer-brand trust! By allowing to dedicate a part of your page to customer reviews, you also benefit from a lot of things including:

  1. TRUST. I can’t stress this enough but, trust is what allows those users to buy or avail one of your products, and to your eyes that is basically Gold! Positive reviews have a huge direct influence in your rankings, so you better get those 5 star ratings!
  2. Content. Yes, content, for free. Basically, by letting your customers review what they thought about your products on your page, they are essentially producing content for you. Which ends up being read on by users, so if you tend to have good reviews coming from users, expect that these potential customers will also look up to your products.
  3. Google will Love you! Google loves reviews! Google is pretty clever and understands whenever a site has good reviews on a service or product, no wonder why at every SERPs are sites that are mostly rated 5 stars and whatnot.
  4. Have the edge on your competition. By always monitoring your reviews, you’ll then get an idea on what will be a ‘rich snippet content’. You always want to collect as many reviews as many and by that you first need to publicize or promote your product in order to have any reviews at all. That said, you want to attract as many people as possible to your website, to make Google into thinking that you have a well designed and high rated store.
customer review

Does it matter?

In more than one way, yes, it matters a lot. Not because you’re just basically making your users super satisfied, but also it has a lot of perks that can step up your SEO game. Most importantly, you are pleasing the search engine. What is key in SEO is that you have two audiences to cater towards to, that is your Target Market and the Search Engine, failure to please either one of them will lead to wasted time and potential.


Well, not really the most surprising but it’s something that can make a huge difference. To get that lightning page load speed that your website needs, it’s good practice that you don’t do too much keyword stuffing or crowding too many resource codes. You can notice that some websites only contain really few amounts of resource codes which only makes fewer requests to the server, and in turn, makes it faster. So really, less is better.

Aside from that, Search Engine crawlers can crawl the net much faster and better, which means that they can discover new pages or sites even faster, and this is can have an impact on your SEO efforts.

Site Links

Site links are like Meta Descriptions, but rather than providing information about your title tag, it displays information about your category pages. Usually, it is displayed in the SERPs along with your website information. Like this:

Site links shown in Google Search

Site links are very beneficial as it points out the main category pages of your site, which is also good for branding, attracting more users to your site. However, the problem is that you can’t designate which site link you want to be shown, so that’s quite a bummer. So really, it is up to Google to decide what they want to show or include in your snippet.

That is why having an improperly optimized website structure will decrease the likelihood of you drawing in huge amounts of search volume and organic traffic, whilst compared to a well structured and optimized site, they can assist Google in picking up the correct pages to be displayed along with your snippet.

Prioritize Pages

Google’s algorithm has developed over the years, which has also changed the way how we do SEO, and since then a lot of implications have been to keep up with Google’s constant demands. This is why having well written unique content is the key to success. By organizing your site to display the most important pages and making your way down, it makes it easier for Google to identify which pages you want to rank the most and which pages you don’t want as much traction.

Increase Conversion Rates

I guess it’s standard that every Online store entrepreneurs’ ultimate goal is to make a lot of sales. So to generate more sales, you have to lead your customers down the Sales Funnel. And for the Sales Funnel to work in tandem with your strategy, you have to make sure that you a properly structured site. Most importantly, your customers should be able to find what they are looking for in a matter of seconds, you don’t want them to be wasting their time on a page. Time is the essence!

SEO Best tools for E commerce Websites

If you want your SEO strategy to be successful, you’ll be needing some form of help one way or another! SEO tools investigate the potential of Web pages for high placement on search engine ranking pages. They provide information on backlinks and keyword opportunities as well as insights into SEO competition on the Internet. Here are some of the following, best SEO tools that help track, monitor, summarize, and audits your site!


Moz is one of the best SEO tools out there that helps you find keywords, link-building opportunities, and also analyze your competitor’s metrics. Although it comes in both free or paid version, you can still choose which you fancy. Even if you don’t sign up to Moz Pro, a number of free tools are available. There’s also a huge supporting community ready to offer help, advice, and guidance across the breadth of search marketing issues.

Ahrefs Backlink Checker

You can Ahrefs to help you check and track your SEO strategy, and also allows website owners to see what links they are missing out on!


SEMrush is an SEOtoolthat does your keyword research, tracks the keyword strategy used by your competition, runs an SEO audit of your blog, looks for backlinking opportunities, and lots more.


ScreamingFrog is an all-powerful tool that helps you audit your site for any technical issues and whatnot! Same with MOZ, it comes in both paid and free versions, however, I still find both versions to be extremely helpful in any of my SEO campaigns, overall a great SEO tool indeed!

Google Analytics

I have mentioned this tool before, but this is also one of the many tools that I use to help me in analyzing my site’s performance. Also is pretty useful since you can filter one factor that you want it to keep track of, so definitely a good SEO tool.

Social Media and Paid Advertising have been taking the SEO world by storm, by promising long term success and instant fame, no wonder people get attracted to them so easily. However, given that SEO is time-consuming and really something that can make you think twice about your intellectual capacity, is it that really important to E commerce websites? In a nutshell, yes! Ecommerce SEO strategies matter a lot, in fact, I can even argue that it surpasses those of traditional marketing strategies combined.

SEO is the Industry Standard

SEO when done right, can lead to long term success and creates Sales and traffics. Would you like it when I say that it has been scientifically proven that sponsored ads are mostly ignored? I mean you even ignore ads on a daily basis I presume. So yes, you’ve been spending all those money on ads that don’t even get noticed. Compared to SEO, ads stand no chance against the wind of time, that is because you can’t produce dynamic content that can be viewed over and over again, simply said, it sucks.

Outsmart your Competition

While your competitors are out there paying for ads, here you are in your room chilling and spending 0 money on advertising, yet you receive double the amount that they are getting. That is because you are focusing on what others are neglecting and making your way up to the top of the pyramid through SEO and content creation. However, advertising that is done and executed well on the web can still make a difference, but come on, unlike SEO you only need to pay effort and money upfront, and then you can just chill and let it do all the work for you.

SEO for Ecommerce helps your website progress in more than just one way, SEO helps build your site, and also helps generate sales! SO it’s super important that you don’t miss any factors that are not optimized, and if so, here I’ll provide a masterplan for you to follow!

  1. Promote your products on many channels as possible
  2. Automate your Process
  3. Invest in the right SEO Ecommerce Software
  4. And the rest is just continuous hard work, patience, and giving value to the people around.

Online marketing has become the preferred method of shopping for many people. That is because they love how they can just use it with ease and use it whenever they wish. Purchasing options are swift and convenient, and consumers can save time and money, from having to walk from their house to their car then to the mall.

But even at this present time, after the so-called “Internet Revolution”, Ecommerce still remains as a new, emerging, and constantly changing area of business management technology.

Today, e-commerce has made our world into one unifies market. One can order anything from just about every corner of the world just by a simple click of a mouse. There is no limit to a man’s quest for comfort. Right from the invention of the wheel, every advancement is just a result of our craving after convenience, the latest one being electronic commerce.

We can provide you a FREE Ecommerce SEO Audit to your online store by going to this link.

I know that SEO can really eat up a lot of your time and burn you out, but trust me when I say that you’ll never regret your decision. That is here at Search Sierra, we SEO professionals dedicate time and effort to offer impeccable, high, and first-class quality to our clients. We deliver real results at a reasonably affordable cost, without compromising on anything. So If you are looking for an SEO agency in the Philippines to help you increase your organic sales you can contact us directly by following this link Search Sierra.

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