What is an SEO audit?
An SEO audit is an inspection of a website with the intent of improving the site’s rankings in organic (free) search results.
SEO audits can be performed with specialized tools and/or by an experienced SEO consultant.
Reasons your website may need an SEO audit:
- Organic traffic has declined to your website after a recent redesign, site migration, consolidation, rebrand or other major technical, content, or link-related event.
- Technical debt has accumulated on your website (both active and inactive technology). Many times, the plugins and other technology you use can end up getting in the way of each other, or worse yet, getting in the way of search engine bots, browsers, and users.
- Content is outdated can leave your site bloated and ranking for keywords that are no longer important or relevant to your customers.
- Content duplication is occurring and may be causing over indexation concerns or eroding page authority. This may lower the overall authority of your site and make it less likely that users will find your content in search engines.
- Blocked or hidden contentmay be causing under indexation concerns. Users are less likely to find your content in search engines if all of your content isn’t present in their index.
- Slower page load times leave visitors frustrated, signal search engines to assign your site a lower rank, and directly correlate to lower conversion rates.
- Website is not secure (https), which may risk your visitor’s privacy and can trigger warnings in their browser. Even for sites that are not transactional, offering a secure connection is becoming increasingly important, especially where competitor sites have already made the move to https.
- Poor mobile experiences can lead to unsatisfied visitors, a climbing bounce rate, and decreased keyword rankings based on Google’s understanding of low user satisfaction.
- Broken links that are outbound (links from your website to other websites), inbound (links from other websites to yours), or internal (links from one page of your site to another) may lower your site’s trust and authority.
- Not following Google’s Webmaster Guidelines may be resulting in a general devaluation of your site and leaving your content less visible to users in search results.
What are the benefits of an SEO audit?
- Identify technical problems and issues that may be limiting your site’s performance in search engines and decreasing the potential amount of qualified traffic to your site
- Identify content opportunities
- Gain a deeper understanding of your website and its digital health
- Understand your current backlink profile
- Improve user experience and accessibility — what’s good for search engines is generally what’s good for users
- Increase rankings for relevant keywords, increase qualified organic search traffic to your website and increase conversions through leads or online sales
- Develop a revenue stream that works while you’re sleeping and often requires less investment that other marketing channels
- Understand how search engines see your website
What is included in an SEO audit?
Depending on your situation, our SEO audit service can include each of following if it affects your website’s performance:
- Sub domains
- 404 page
- Indexing issues
- Crawl issues
- Canonicalization issues
- Page load time
- Structured data recommendations
- HTML and XML sitemaps
- Navigation and file structure
- Template-specific recommendations
- Internal linking strategies
- External linking strategies
- Page titles and meta tags
- Duplicate content
- Thin pages
- Under-optimized pages
- Data feed optimization
- Webmaster accounts
- Local targeting
- Citation improvements
- Image optimization
- Mobile optimization
- International targeting
- Google News inclusion
- Digital assets
- Social media indicators
- Blog optimization
- Information architecture
- Usability concerns
- Coordination with ADA requirements (edited)
- Knowledge Graph optimization
How do you deliver the SEO audit?
We meet with you every 1-2 weeks. Each subject matter expert on our team will evaluate your site and meet with you and anyone else who may need to be involved with that portion of the audit (for example, your developer(s), content editor(s), or designer).