Holiday Lighting Case Study

Client’s Niche:

Holiday Lighting

The Website Overview

This website belongs to our client, a prominent player in the holiday lighting niche. The website intricately details the founder’s journey, commitment to quality, and the unique approach of combining festive decoration with community service.

The Biggest Challenge

Before partnering with us, the site faced challenges in maximizing its visibility on Google My Business (GMB). The GMB insights revealed an off-target intent, and the business struggled with factors such as incomplete dashboard information, lack of reviews, and suboptimal SEO practices. These hurdles hindered the GMB page from securing the top-ranking position it deserved.

The Solution

Upon analyzing the situation, our team implemented a strategic solution. We addressed issues systematically, focusing on key aspects such as updating business information, optimizing the primary category, and enhancing overall SEO practices. By rectifying these fundamental elements, we paved the way for improved GMB performance.

The Results

With the assistance of our team, the GMB page achieved an outstanding rank of 1.43 within just over a month. This remarkable progress demonstrates the effectiveness of our dedicated efforts and expertise in navigating the intricacies of GMB optimization.

Key Results

  • Rectified incomplete dashboard information.
  • Optimized primary category for enhanced relevance.
  • Implemented a robust SEO strategy to improve overall search visibility.
Our collaboration with them exemplifies our commitment to delivering tangible results. The transformation from an underperforming GMB page to securing the top spot at 1.43 is a testament to the prowess of our team in optimizing online visibility for businesses in the holiday lighting niche.
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