Hypnosis Center Case Study

Client’s Niche:
Hypnotherapy Service Niche

The Website Overview

This client website a hypnotherapy service specializes in utilizing hypnosis techniques to address issues related to weight loss, smoking cessation, and stress management. Owned and operated by a certified hypnotist, and NLP Practitioner, the center boasts over years of experience, helping thousands of individuals through personalized programs and professional hypnosis services.

The Biggest Challenge

Before engaging our services, the site already facing challenges in optimizing its Google My Business (GMB) page for maximum visibility. The primary issues included:
 
  • Using the Wrong Keywords
  • Google Not Indexing the Website Effectively
  • Lack of Authoritative Backlinks

The Solution

To address these challenges, our team at Kherk Roldan Whitelabel SEO Solutions implemented a strategic solution. We conducted a thorough analysis and identified the need to adjust the primary category on the GMB profile. 
 
By making this adjustment, we aimed to align the business with the most relevant category – a crucial factor in optimizing GMB rankings. Our ongoing efforts to enhance the GMB profile complemented this approach, ensuring consistent reviews and content updates.

The Results

After just 2 months of implementing our solution, the site achieved an impressive GMB ranking of 1.00. The shift in the primary category, combined with our meticulous optimization efforts, led to a significant increase in visibility and website traffic. 
The results showcased a successful transformation from a lower-ranking position to a prominent 1.00 ranking on GMB.

Key Results

  • Adjusting the primary category is a critical step in GMB optimization.
  • Consistent updates, reviews, and content maintenance contribute to improved rankings.
  • Strategic analysis of competition and local market dynamics is essential for category selection.
  • The ultimate success metric is not just rankings but the increase in leads and customer engagement.
Our strategic interventions addressed critical issues hindering our client’s website when it comes to their GMB visibility. By optimizing keywords, improving website indexing, and enhancing backlink profiles, we successfully propelled the GMB page to the coveted top-ranking position of 1.00. This case study exemplifies our commitment to delivering tangible results. Our approach goes beyond mere rankings, generating meaningful leads and customer engagement.
 
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