Landscaping Case Study

Client’s Niche:

Landscaping

The Website Overview

Our client crafted a website that encapsulates a mission centered on individualized attention, superior workmanship, and a dedication to customer satisfaction. However their prominent landscaping business was facing a significant challenge in optimizing its Google My Business (GMB) page. Despite a strong online presence, their GMB ranking was a mere 20+ hindering their visibility in local search results. 
 

The Biggest Challenge

Before engaging our services, our client encountered various challenges that impacted their GMB performance:
  1. Geographical Limitations: The business was not prominently located in the city, affecting local visibility.
  2. Service Area Overlaps: Overlapping service areas caused confusion and hindered precise location targeting.
  3. Competitor Proximity: Sharing an address with competitors led to a diluted online presence.
  4. Duplicate Listings: Multiple listings for the same business created a disorganized online profile.
  5. Limited Brand Visibility: Insufficient brand and website visibility hindered potential customer engagement.
  6. Trust Issues: A fake address and lack of trust indicators posed a credibility challenge.
  7. Brand Confusion: Similar brand names added complexity for Google in distinguishing our client.

The Solution

Upon careful analysis, we implemented a strategic solution to address these challenges:
  • Primary Category Adjustment: We optimized the GMB profile by refining the primary category to align precisely with the landscaping services offered.
  • Location Targeting: We fine-tuned the business’s geographical targeting through a thorough location scan to maximize local impact.
  • Competitor Analysis: Understanding the local competition, we devised a strategy to differentiate our client’s offerings and enhance their online presence.
  • Listing Cleanup: Streamlining multiple listings and ensuring accurate information eradicated confusion and boosted the GMB profile’s credibility.
  • Enhanced Visibility: Implementing trust indicators and an improved website presence contributed to increased brand visibility.

The Results

With the strategic interventions by our team, the GMB ranking soared from 1.09 to a remarkable top position within 8 weeks.

Key Results

  • Increased Click-Through Rate: The GMB optimization resulted in a significant surge in click-through rates.
  • Expanded Reach: Precise location targeting and category adjustments expanded the business’s reach in the local market.
  • Enhanced Customer Engagement: Trust-building measures and improved visibility led to increased customer interactions.
This case study exemplifies how our dedicated efforts and strategic approach can transform a struggling GMB profile into a local search powerhouse. The landscaping business’s success story demonstrates the tangible impact of our services on online visibility and customer engagement.
 
Want to increase phone calls, leads, and sales? Subscribe here https://kherkroldanseo.com/google-my-business-management
 
If you are not ready, let’s schedule a FREE SEO Audit here. https://kherkroldanseo.com/free-seo-audit