Law Firm Case Study

Client’s Niche:
Law Firm

The Website Overview

Our client built a website that is for a distinguished boutique law firm specializing in property, commercial law, and estate planning. The website provided comprehensive insights into their commitment to cost-effective legal advice with a commercial approach, emphasizing personalized service and excellent outcomes. 
 
Prior to engaging with our team, their Google My Business (GMB) page faced challenges in reaching the top position, hindering their online visibility and potential client outreach. The firm sought to enhance its GMB performance and attract a more targeted audience.

The Biggest Challenge

Our client’s site faced a significant challenge with their GMB. Despite a solid online presence, their GMB was not performing as desired. The challenge stemmed from inaccurate categorization, leading to suboptimal rankings and insufficient visibility in the competitive legal market.

The Solution

By realigning the GMB primary category to reflect their core services accurately, the page experienced a remarkable turnaround. This strategic shift catapulted their GMB ranking to 1.00, outperforming competitors in the local market. The adjustment and ongoing efforts to refine their GMB profile showcased the vital role of meticulous category selection in achieving optimal online visibility.

The Results

With our expertise, the page achieved a GMB ranking of 1.00 within just over 3 months.

Key Results

  • Improved visibility for their primary services.
  • Enhanced local map presence: The Law Firm secured a prominent position in relevant local searches.
  • 116% increase in new customer calls: Demonstrating the tangible impact on lead generation.
This case study underscores the transformative power of strategic GMB management. Through precise category selection and ongoing optimization, the page achieved a coveted 1.00 ranking, solidifying its position as a leading Law Firm in the digital landscape.
 
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