Mold Removal Case Study

Client’s Niche:
Mold Removal

The Website Overview

Our client, a qualified mold removal company in the city, approached us seeking to enhance their Google My Business (GMB) visibility. Their existing GMB profile was not yielding the desired traffic, despite their strong reputation and expertise in mold removal. The client’s website highlighted their years of experience, expert team, and certification in handling various mold infestations. However, their GMB performance did not reflect their true capabilities.

The Biggest Challenge

Upon analysis, we identified several key challenges hindering the GMB ranking:
1. Incorrect Category and Keywords: The primary category and keywords used were not aligned with the user intent, resulting in poor visibility.
2. Website Speed and Mobile Optimization: The website was not optimized for mobile, and its speed was affecting its Google page ranking.
3. Limited Social Media Presence: The absence of an active social media strategy was contributing to a lack of online engagement.

The Solution

By revising the profile’s primary category and optimizing keywords, we realigned the client’s GMB strategy with user intent. Simultaneously, we addressed website issues, optimizing it for mobile, improving speed, and integrating social media for a comprehensive online presence. The correction of these factors led to a significant improvement in GMB rankings and overall visibility.

The Results

Within 2 months and 1 week, the client’s GMB ranking surged to an impressive 1.31. The strategic adjustments made, coupled with our dedicated efforts, propelled the mold removal company to the top of relevant search results. The increased visibility resulted in a substantial boost in inquiries and leads for the client.

Key Results

  • GMB Ranking Improvement: From an initial position to 1.31.
  • Enhanced Online Visibility: Increased impressions and clicks on the GMB profile.
  • Lead Generation: Significant rise in inquiries and customer calls.
This case study serves as a testament to our ability to transform GMB’s performance and enhance online visibility for businesses. Through meticulous analysis, strategic adjustments, and dedicated efforts, we successfully propelled a mold removal company to the top of relevant search results, generating tangible results in a short period.
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