Outdoor Tiler Case Study

Client’s Niche:
Outdoor Tiler

The Website Overview

Our client created a website for their forefront tiling company bringing invaluable experience to the industry. They offer a comprehensive range of tiling services for residential and commercial projects, from ceramic and porcelain to mosaic and outdoor tiling. Despite a robust traffic flow from Google, their Google My Business (GMB) performance faced challenges. The underlying issue was a misalignment in intent, resulting in rankings for irrelevant terms and an overall lack of GMB visibility.
 

The Biggest Challenge

The initial hurdle for the client’s site was the lack of visibility on their Google My Business (GMB) page. Despite their excellent services, their GMB ranking was suboptimal. The primary challenges identified were a lack of local citations, no Google reviews, and intense competition with global businesses in the same niche.
 

The Solution

Addressing these challenges requires a multifaceted approach. We began by optimizing their GMB profile, ensuring it was verified, and included the essential elements such as local citations and Google reviews.
 
Additionally, a meticulous analysis of primary keywords and strategic adjustments played a pivotal role in refining their GMB presence. By aligning its GMB category accurately and refining the local SEO strategy, the site positioned itself as the go-to outdoor tiling expert in the area.

The Results

Within just 2 months and two weeks of partnering with us, the page achieved an impressive ranking of 1.24 on their GMB page.

Key Results

  • This significant leap in visibility translated into a substantial increase in leads, proving the effectiveness of our tailored solutions.
This case study exemplifies how meticulous optimization of a GMB profile, coupled with strategic adjustments, can propel a business to the top of local search rankings. Our dedication and expertise turned the challenge of a lackluster GMB presence into a resounding success, establishing them as the leading outdoor tiling experts in the region.
 
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