Pest Control Company Case Study

Client’s Niche:
Pest Control Company

The Website Overview

This website belongs to a prominent pest control company. With over two decades of experience, they specialize in environmental pest and critter control, serving residential, commercial, and industrial clients. Our client’s website is a valuable resource for those seeking a service provider and a partner in creating a healthier and pest-free living or working environment.
 
But in their journey, we recognized that Google My Business (GMB) plays a pivotal role in connecting with the local community. Despite their strong standing in the industry, their GMB presence did not reflect their expertise. This realization led them to partner with Outsource Sharks, experts in GMB optimization. 

The Biggest Challenge

Our client, a leading pest control company, faced a challenge with their Google My Business (GMB) ranking. Despite their strong reputation, they were not maximizing traffic through GMB. The challenges included incomplete information, a lack of photos, and suboptimal SEO. These factors impacted their visibility on Google Maps and hindered their potential for local search dominance.

The Solution

Upon analyzing their GMB profile, we identified several areas for improvement. Implementing a strategic solution, we optimized their primary category, refined business information, added engaging photos, and actively managed reviews. This meticulous approach, combined with a comprehensive SEO strategy, transformed their GMB performance. Within weeks, their GMB ranking surged from obscurity to an impressive 1.93.

The Results

With the expertise and dedication of our team, the pest control company achieved remarkable results. In just over 2 months, they went from an underwhelming GMB presence to securing the enviable rank of 1.93. 
The optimized profile, enriched with valuable information, photos, and positive reviews, led to a substantial increase in leads and visibility for their business.

Key Results

  • Updated primary category for targeted ranking
  • Completed and optimized business information
  • Enhanced visual appeal with relevant photos
  • Implemented a robust SEO strategy
This case study stands as a testament to the transformative power of strategic GMB optimization. Through meticulous attention to detail, Outsource Sharks propelled a pest control company from GMB obscurity to a commanding rank of 1.93. Our commitment to excellence and proven strategies make the impossible achievable.
 
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