In this episode of the Search Engine Mastery Podcast, we dive into influencer marketing and how to integrate it into your digital strategy. Our guest speaker, Anton Shulke, is the Head of Influencer Marketing at Duda, with a background as Head of Influencer Marketing (SEO & PPC) at Semrush.
Anton has extensive experience organizing and managing livestreams, webinars, and online events featuring top digital marketing influencers.
Key Takeaways from Our Conversation
Influencer Marketing is More Than Just Paid Promotions
Anton explains that influencer marketing isn’t just about paying people to talk about your brand—it’s about building long-term relationships with the right influencers who align with your brand’s values and goals.
SEO vs. PPC Approach in Influencer Marketing
Anton breaks down two approaches to influencer marketing:
- The PPC Approach – You pay an influencer to create and share content about your brand. It’s transactional, quick, and works well for short-term campaigns.
- The SEO Approach – You build genuine relationships with influencers over time, gaining credibility and long-term brand advocates. This method takes more time but leads to stronger partnerships.
How to Find the Right Influencers for Your Brand
Choosing the right influencers is crucial. Anton shares that the best influencers aren’t necessarily the ones with the most followers but those who have the right audience engagement and trust.
The Role of Live Streams and Webinars in Influencer Marketing
Anton highlights how webinars and live streams are powerful tools for networking, knowledge-sharing, and strengthening industry connections. These events create meaningful conversations that go beyond traditional marketing.
Long-Term vs. Short-Term Influencer Collaborations
While short-term partnerships can generate quick visibility, Anton emphasizes the importance of long-term influencer relationships. Influencers who genuinely love and use your product can become brand advocates, creating authentic recommendations that drive more sustainable growth.
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