Real Estate Business Case Study

Client’s Niche:
Real Estate Business

The Website Overview

This website, operating in the ‘sell your house’ niche has been a reliable source for individuals seeking a straightforward and quick sale of their properties. Despite experiencing significant traffic from Google, our client encountered a challenge with their Google My Business (GMB) page. While their services were in demand, the GMB page wasn’t maximizing its potential due to a subtle misalignment in intent and visibility, impacting the overall performance of their online presence.

The Biggest Challenge

The initial challenge faced by the client’s site is the underperformance of their Google My Business (GMB) page. Despite receiving substantial traffic from Google, GMB wasn’t delivering the desired results. Analysis of GMB insights revealed issues such as bad backlinks, competitive keywords, and a lack of mobile-friendliness. These challenges hindered the page from securing a top-ranking position.

The Solution

Kherk Roldan Whitelabel SEO Solutions, a dedicated digital marketing partner, addressed these challenges systematically. By refining the primary category from a generic term to a more specific one, tailored to the niche, Kherk Roldan Whitelabel SEO Solutions significantly improved GMB performance. This strategic shift, combined with targeted efforts to enhance mobile optimization, eliminate bad backlinks, and enrich content, propelled the GMB ranking from its previous state to a remarkable 1.00.

The Results

After three months of collaboration with our team, the site’s GMB page achieved an outstanding rank of 1.00. The meticulous approach to addressing challenges led to increased visibility, enhanced organic traffic, and improved overall search engine performance. 

Key Results

  • Substantial improvement in keyword rankings related to selling houses for cash.
  • Elimination of bad backlinks and enhancement of mobile-friendliness.
  • Consistent content updates and optimization for relevant keywords.
  • Rapid indexing of quality content, leading to higher visibility in search results.
Therefore our client’s journey with us is a testament to the transformative power of strategic digital marketing. By overcoming challenges and implementing targeted solutions, the GMB page secured the top spot and experienced a substantial increase in relevant leads. This case study underscores the proficiency and dedication of our team in achieving tangible results for their clients.
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