Test and Tag Business Case Study

Client’s Niche:
Test and Tag

The Website Overview

Our client owned a test and tag business and established its website and Google My Business (GMB) presence to fortify its position as a registered electrical contractor. Despite significant Google traffic, their GMB faced challenges, ranking for irrelevant terms. The intent was realigned to enhance visibility and focus on safety services, overcoming obstacles to ensure compliance with electrical standards.

The Biggest Challenge

The client faced an issue with their Google My Business (GMB) page, struggling to secure the top-ranking position. After a comprehensive analysis, we identified key challenges, including missing keywords, a competitive keyword landscape, and a lack of authoritative backlinks.
 

The Solution

Our strategy involved optimizing the GMB profile by refining primary category selection and addressing missing keywords. We also executed a comprehensive backlink strategy to enhance authority. Technical website issues were meticulously resolved, ensuring mobile readiness and HTTPS implementation. The content strategy was revamped for consistency and optimized page load speeds.

The Results

With the dedicated efforts of our team at Kherk Roldan Whitelabel SEO Solutions, the test and tag GMB page achieved a remarkable rank of 1.00 within 2 months. This involved strategic changes, keyword optimization, and an overall improvement in online visibility.
result test and tag

Key Results

  • Category Optimization: Switching the primary category significantly impacted rankings.
  • Keyword Enhancement: Focusing on relevant keywords propelled the GMB page to the top.
  • Backlink Strategy: Building authoritative backlinks contributed to improved page authority.
  • Technical Optimization: Resolving technical issues ensured mobile responsiveness and HTTPS implementation.
  • Content Consistency: Regular, relevant content updates improved GMB performance.
This case study serves as a testament to the efficacy of our approach in overcoming challenges and driving tangible results. Through meticulous optimization and strategic improvements, we successfully elevated the test and tag GMB page to the coveted rank of 1.00.
 
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